While there are plenty of “extras” that can be added to any website to make them more visible on the Internet, the content of the site must read intelligently, be informative and have some level of entertainment for the reader. Without this aspect, the site becomes another statistic. To be honest, while there are aspects that are common in all websites in regards to content, there is no one formula that will work with every site.
It is critical that every website is treated differently to create unique content that is attractive to both the search engines and the target audience. It cannot be mundane content that uses a keyword over and over in order to be recognized by Google. Sure, a site like that may get picked up and ranked, but what happens when the reader gets there and they see the same word or phrase used 20 times in a 500 word page? Does that sound interesting and informative to you?
Instead of lulling them to sleep, the content should be able to capture the attention of the reader and at the same time allow Google to index it and climb up the search engine ladder. Our concept is identical to the programming that search engines use and therefore it is the most effective style of writing for the website. It not only gets the site indexed, but it is also recognized as meaningful and relative content and covers a wider array of keywords that enhances your online presence as it is related to the search engines.